The University of Victoria is one of Canada's leading research-intensive universities. We're located in Victoria, on the beautiful BC coast. For this project, I created content targeting STEM undergraduate international students while still resonating with domestic audiences. I developed and executed marketing strategies for diverse international audiences, navigating cultural differences. I also created and implemented content across multiple channels, specializing in photography, videography, and video editing. TYPE: CMS CASCADE, PHOTOGRAPHY, VIDEOGRAPHY, SOCIAL MEDIA, DESIGN, EDITING