UNIVERSITY OF VICTORIA

UNIVERSITY OF VICTORIA

Graphic project
Graphic project

About the project

The University of Victoria is one of Canada's leading research-intensive universities. We're located in Victoria, on the beautiful BC coast. Design: As part of a project for the University of Victoria, I illustrated a character graphic of "Phill the Fridge"—a friendly and approachable mascot designed to promote sustainability and food sharing on campus. I developed the visual style to align with UVic's branding while ensuring the character was engaging and accessible to a student audience. The final design was used in digital and print materials, contributing to increased visibility of the campus initiative. Marketing: For this project, I created content targeting STEM undergraduate international students while still resonating with domestic audiences. I developed and executed marketing strategies for diverse international audiences, navigating cultural differences. I also created and implemented content across multiple channels, specializing in photography, videography, and video editing. TYPE: CMS CASCADE, PHOTOGRAPHY, VIDEOGRAPHY, SOCIAL MEDIA, DESIGN, EDITING

Date

Oct 4, 2024